Privacy Policy
1. Introduction
This Privacy Policy explains how LG Electronics, Inc. ("LGE", "we", "us", "our") processes any personal information we collect from you, or that you provide to us where you are acting in a business ("B2B") capacity or on behalf of your employer. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. This Privacy Policy applies to [] and any other websites and services controlled by LGE andwhere this Privacy Policy is posted or referenced (collectively, the "Sites"). This Privacy Policy does not relate to information that is collected offline or to information that is posted or provided by third parties. This Privacy Policy also does not apply to personal information which we collect from you where you are using our products, services or accessing our sites as a consumer.
LG Electronics, Inc. is the data controller of your personal information. This is the entity that determines how and why your personal information is processed.
The Sites may provide access to websites and links to other services owned and operated by third parties. These third-party services are outside the scope of this Privacy Policy and have their own policies that apply to the collection, use, and sharing of information in connection with their services. We encourage you to read those policies. LGE is not responsible or liable for the privacy practices of such third parties.

Personal Information

"Personal Information" is information that identifies you personally, or information from which you are identifiable, such as your name, address/country of residence, telephone number, email address, company name or your IP address, Cookies, and similar technologies where this information can be combined with other information to identify you.
2. Information Collected
We may collect the following types of information from visitors to the Sites:

1. (1) Submitted Information

          LGE may collect and store the Personal Information that you have provided to us. We may collect the following types of information from visitors to the
  • · Your first and last name
  • · Your email address
  • · Your region of residence
3. Use of Information and Grounds for Processing
We may use your information that is collected on the Sites for the following purposes:
  • · To provide information on our products and services;
  • · To complete a transaction or service requested by you;
  • · To notify you about a material change to this privacy policy, if necessary;
  • · To contact you in response to sign up forms such as Contact Us, Enquiry to Buy, or other inquiries or requests such as subscribing to LG Energy Magazine;
  • · To protect and defend our rights and property, including by way of legal proceedings;
  • · To ensure compliance with legal obligations and regulatory requirements; and
  • · For our internal administrative and record-keeping processes (e.g. management of website accounts, logging of queries, etc.).

In addition, if and to the extent that you have explicitly agreed to receive marketing information and to profiling activities, we also use your information for the following purposes:
  • · To alert you to special offers, updated information, and other new products or services from LGE, or other third parties, or to forward promotional materials to you via SMS, email, text messages, and on social network services; and
  • · To help us create and publish content most relevant to you.
  • · Where you have opted in by ticking the relevant box on our contact form, to serve you personalized and direct advertising (regarding LGE’s products and services) when you browse online.

You may choose not to receive, or unsubscribe from, our direct advertising services or LG Energy Magazine by unchecking the appropriate box provided at the time when your Personal Information is collected, by using the ‘Unsubscribe’ link provided at the bottom of marketing emails, or by contacting us using the contact details provided at []. We may combine information obtained from the Sites, including personal information, with information that you provide to us by other means, for purposes consistent with this Privacy Policy.

We use your Personal Information for these purposes on the lawful basis that such use of your personal information is necessary for LGE, (i) for the purposes of our or a third party’s legitimate interests (including our legitimate commercial and related interests, such as understanding our customers and potential customers and providing you with information on our products and services), (i) for compliance with a legal obligation to which we are subject, or (iii) where you have given us your consent.
4. Sharing and Disclosure of Information
The following are some examples of how we may share or disclose your Personal Information:
  • · To fulfill a service to you. For example, if you subscribe to LG Energy Magazine, we may use your email address to process your request and send out the Magazine to you.  In addition, if you email us a question, we may use your email address to process your request and respond to your question.
  • · To our affiliates and subsidiaries around the world for the purposes described in this Privacy Policy. The term "affiliates" or "subsidiaries" refers to group companies who may be using LG name or who has common ownership or control such as LG CNS, LG Electronics France S.A.S. or LG Electronics U.K. Ltd. LGE may have to share your data with these parties in order to provide you with services that have been requested by you, or so that we can ensure our services and products are meeting your needs.

■ Retention

Your Personal Information will be retained for as long as reasonably necessary for the purposes listed in this Privacy Policy and these are either for legitimate business interests, as required by law, or as necessary to perform a service to you. To determine the appropriate retention period for your Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. Please contact us for further details of applicable retention periods. We may anonymize your Personal Information and retain this information for statistical purposes without time limits. Once anonymized, this will no longer constitute Personal Information and will not identify you individually.

■ Security

We use reasonable technical and organizational methods to safeguard your information, for example, by password protecting (via usernames and passwords unique to you) certain parts of the Sites and by using SSL encryption and firewalls to protect against unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software.

Whilst we will use all reasonable efforts to safeguard your information, you acknowledge that data transmissions over the internet cannot be guaranteed to be 100% secure and for this reason, we cannot guarantee the security or integrity of any Personal Information that is transferred from you or to you via the internet and as such, any information you transfer to us is done at your own risk.
If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

■ Protecting the Privacy of Minors under the age of 18

LGE does not knowingly collect or solicit Personal Information from anyone under the age of 18 or knowingly allow such persons to use the Sites. If you are under 18 please do not attempt to register on the Sites or send us any Personal Information.

■ Changes to this Privacy Policy

We reserve the right to change this Privacy Policy from time to time at our sole discretion. When we do, we will also revise the "Last Updated" date at the bottom of this Privacy Policy, and only where appropriate, this may be communicated to you via email. Please check back frequently to see any updates or changes to our Privacy Policy.

■ Your Rights

You have the right to: (i) request information on and access to all the Personal Information we hold about you; (ii) request that any inaccurate Personal Information we hold be corrected; (iii) to limit or object to certain types of processing of your Personal Information we carry out (including the right to opt-out of any direct marketing) and withdraw any consent you have granted us; (iv) request that we delete the Personal Information we hold about you; and (v) to request a copy of your Personal Information in a machine-readable, commonly used format (or to request we transfer your Personal Information in such a format to a third party service provider). Whilst some of these rights can be exercised by you directly through our Sites, many of the rights, such as those relating to requests to delete your personal data, will need to be submitted to us via email at: []. We will consider such responses and respond to you within 30 days. We may also require verification of your identity for providing a copy of your information as permitted by law. Please note, there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request.

■ Contacting LGE about this Privacy Policy

If you have any questions or comments about this Privacy Policy or LGE’s processing of your personal information, please contact us at []. You also have the right to lodge a complaint with the data protection authority in the country in which you live, although we would encourage you to first contact us directly to resolve any concerns.
If you have any specific questions, please contact us (EU Data Controller) at:

■ European Data Protection Officer

[LG Electronics Deutschland GmbH Alfred-Herrhausen-Allee 3-5, 65760 Eschborn +49(0)6196.5821.141] []
Effective Date: 2018.05.25
Last Updated On: 2021.06.30
  lg   facebook   youtube